Michelle Rose Quadros

Michelle Rose Quadros

Michelle Rose Quadros

Role

User Experience Designer

User Experience Designer

User Experience Designer

Timeline

August 2023 - April 2024

August 2023 - April 2024

August 2023 - April 2024

An engaging platform for interactive group collaboration.
Revamping a global platform that unites entrepreneurs from the same industry, fostering collaboration and innovation across borders.

The impact

The impact

370

370

Groups Legacy

📈 1011

📈 1011

Groups 2.0

642

642

New Groups Added

📈 173% increase

📈 173% increase

in Number of Groups

🚦Problem

🚦Problem

As a BNI member, you have access to a global network of 300,000 talented entrepreneurs through the BNI Connect platform. While members can obtain referrals and connect with professionals worldwide via channels like BNI Groups, the current design limits smooth interaction and topic engagement due to a restricted user experience, making it challenging to maintain strong member engagement.
As a BNI member, you have access to a global network of 300,000 talented entrepreneurs through the BNI Connect platform. While members can obtain referrals and connect with professionals worldwide via channels like BNI Groups, the current design limits smooth interaction and topic engagement due to a restricted user experience, making it challenging to maintain strong member engagement.

Pain Points

Pain Points

1

Members often struggle to find the right groups that align with the growth of their business.

2

The inability to view and interact with individual posts with ease.

3

A highly complex search engine that lacks optimisation with keywords.

Observations

Observations

📌 List View

With around 1125 topics in each group, a list view of all topics that opens separately, FRUSTRATES the user as they are required to select each topic to view the discussions carried out individually.

With around 1125 topics in each group, a list view of all topics that opens separately, FRUSTRATES the user as they are required to select each topic to view the discussions carried out individually.

📌 Complicated Search

The process of finding a group that suits the member, on the basis of Title, keyword or topics is extensive and may overwhelm the user while trying to search for a perfect fit.